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There are websites that make you want to stay and visit for awhile and there are websites that you don’t. We’ve all visited both, but have you thought about why some websites just seem to work better than others?

Cookbook sites are a perfect example. When you visit one cookbook site, you find yourself lingering and browsing for more books long after you’ve found the one you want. On another site, you may not even bother looking for your book. Look at the differences for clues about how to design a site that works.

While cookbooks are a special niche, they are still a very broad niche. Even a small site might have thousands of books in its catalog. There will be books about the cuisines of dozens of countries, books about different diets, BBQ books and vegan books. The first-time visitor isn’t going to feel like wading through all those books.

An experienced web designer is well-aware of this. He is not going to waste words on the homepage. He’s going to have professional copy that entices the reader to stay, but the emphasis is going to be on making it easy for the visitor to find what they’re looking for. His catalog of books will be the focus of the home page.

His index will be clearly marked, so that within one or two clicks of the mouse, the reader can find what they’re looking for. One visitor will be looking for Mexican food, while another will be looking for cake decorating books. On the homepage, any visitor knows that if they are looking for regional cuisine, they will find it on a tab that says, ‘World Cuisine.’ If they are looking for books about cakes, they’ll find them under a tab that directs them to ‘Mouthwatering Desserts’.

You are not going to stay for long at a website that offers too much, too soon on the homepage. People aren’t going to spend five minutes reading a long story about why yours is the best cookbook site on the web. They’re not going to scroll through a long list of book titles to find one on how to decorate cake. They want to see at a glance where they want to go and click to the next page. Keep it short and sweet on the homepage.

Almost every website with a number of products has a search facility. However, this should not be thought of as a replacement for a well designed homepage. The visitor hasn’t come to a search engine – a search engine has already directed them to the site. If they typed ‘cake decorating designs‘ once in google, they don’t want to do it again on your site. Also, while you want to make it easy for them to find what they’re looking for, you also want them to notice other books while you’ve got their attention.

Use a pleasing design that fits your theme. Make your homepage short and sweet. Those are the two basic rules to designing a website that works.

A big mistake that internet marketers make is to focus on what they believe will sell rather than what they really want to sell. The fact is, you can sell just about any product online and be successful. The trick is in the marketing, not the product.

Wouldn’t you rather have a business that made you money and that you enjoyed instead of a business that made money but you didn’t enjoy? You have to bear in mind that you will be doing this for a long time. If you go about your internet marketing strategy the right way, you can make just as much money from selling cake decorating books as you can from marketing any other product.

There are plenty of products out there that have made people fortunes in the past. You may be tempted to try to copy their success and join a successful affiliate program. Don’t forget, though, that thousands of others are doing exactly the same thing. That means you’re going to be up against stiff competition in order to carve out a niche for yourself.

On the other hand, if you enjoy baking and decorating cakes, you will have much less competition. You can start off by selling other people’s books about cakes, but an even better idea would be to write one yourself. That way you will get all the profits instead of a small commission. You can offer your customers an eBook and also produce a print-on-demand version and sell hard cover or paperback editions. People all around the world will want to buy your how to decorate cake book.

When you set up your website, make it lively and colorful. This will inspire people to try decorating their own cakes. Be sure to make it easy and worthwhile for them to join your email list. Send out weekly cake decorating tips and other advice. In your newsletters, you can include just enough information to be useful, but not so much that they don’t need to buy your book. You want to give them value, but you don’t want to give away your product.

As time goes on, you will find innumerable ways to expand your market. You may even want to start new websites. One might be about wedding cakes or even a full wedding planning service. You can also make an site that reviews artistic cake bakers in major cities and you can get commissions on sales.

If you’re a grease monkey or a sports fan, cake decorating may not be your passion. The idea is to think about what you are good at and passionate about. Then you need to find a way to market your passion.