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An idea that is increasing gaining credibility is that the standard of your web hosting can influence the power you have in search engine’s eyes. The truth of this is explored in this article, along with some reasons why people think it has an impact.

Reliability

You can expect a good level of reliability from the best hosting providers. Up time stats of 99.9% are often bandied around by many hosting companies, however this is not always true. Try to get some recommendations from others regarding reliability, or conduct some thorough research before you invest in hosting. On the other hand you could go for cloud computing and chill out, content in the knowledge that your web site will be able to deal with all occurrences, as cloud hosting offers sever “bursting” to continuously provide enough resources.

Having a site that is accessible more of the time will mean that search engines are always able to come back and crawl new content on your site. Further more it gives search engines confidence that if they display your site in their search results, users will be able to view it no problem. Search engines such as Google really don’t want to be directing their users to inaccessible sites, so don’t give them any reason to lose confidence in your domain.

Speed

Much like the reliability, search engines do not want to be sending their users to a site that takes forever to load and don’t even want their spiders going to sites where data is retrieved from the server at a poor rate. Now that some of the biggest search engines have altered their ranking algorithms to include site speed, its time you sat up and paid attention to yours. There are a number of tools that you can use to monitor site speed, but Google’s own Webmaster Tools provides some pretty good virtualization stats regarding your site’s speed performance over long period of time.

Good Neighbourhood

Not many people consider the other sites hosted on their shared hosting, but believe it or not their reputation can have a real influence on yours. If you are on the same hosting server as a site that sends out spam emails, hosts malware or is engaged in unscrupulous link building activities, you could find yourself with a bad rep also. If you’re unsure what your hosting neighbourhood looks like, carry out a reverse IP lookup on your domain, which should give you the information you need. Check these sites out carefully and if you don’t like the look of them, ask to move server to a cleaner one or better yet find a better hosting company.