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When I first began to educate myself in online marketing, especially affiliate marketing, I was totally overwhelmed by the amount of information available. I wanted to know everything I could, subscribed to so many email lists, bought so many products that I could not get anything done.

I bought products about marketing, Search Engine Optimization, PPC, eBooks, copy this, copy that, do this, do that, that I ended up with over 5GBs of products which would have taken me years to read. I purchased software products downloaded ton of “bonus” products offered by Joint Venture partners that I ended up on so may email lists that before I could do anything at all productive that I spent hours each day sorting and deleting emails. I found out that most products were about 90% “fluff” and 10% real content. A lot of these products were basically variations of the same material which I had already purchased and ended up with a lot of duplication. I decided that I needed to do something and do it fast because I was getting absolutely no where!

I decide to try and see through all the “fluff” and pick and choose the most promising products, eliminate the duplicated products and try to get refunds. Thanks to ClickBank’s 60-day guarantee I was able to return a couple thousand dollars back to my credit card. One thing did impress me, every single one of the refund requests were honoured.

Next, I had to sort through the 100 or so email lists I belonged to and go through the tedious process of unsubscribing from those marketers who I thought offered inferior products, or were offering the same products as some of their buddies were offering. I also removed a few of them who just plain sent way too many emails every day which was very annoying!

Once I was able to eliminate a lot of the information overload I focused on setting up a routine and following it as best that I could. My inbox is much cleaner now and I receive emails only from those marketers who send quality information and don’t spam me with too many emails. I have actually now read a lot of the products which I have purchased although there are a few which I still want to read so badly but have not have the time yet. I’ve also deleted a lot of the duplicate product material or the material that I had refunded, so my virus scan is much happier too.

Even over this period of time, with all the information overload, I was busy setting up several websites and marketing different products while learning the ins and outs of the business. it was not a total loss, but at least now I do have the time to focus a lot more time on my ongoing ventures while continuing my education.

There is so much more that I want to say in this article, but I think it will need to wait until another time. I always look at the optimistic side of things and although this is a competitive and cutthroat niche (affiliate marketing), what I have learned has made a much better marketer in the smaller and less competitive niches.

Although I am not a “guru” nor a super-affiliate, I’ve learned a lot and I am succeeding without all the “fluff” which I hate with a passion. Although its a work-in-progress and requires several changes, I hope to have a great “no-fluff” website developed for those of a like mind.